When you’re planning to implement any marketing campaign, one of the most important aspects, especially if you’re running a multi-channel campaign is media planning. This is especially true in 2021, when we absolutely need to plan whatever we can put in the “planned” section in order to be able to cope with all the rest that the world throws at us.
If you get this right, you’re probably going to be very happy with the results, because getting it right is make or break.
In this article, we’ve going to guide you through 9 top tips for creating a perfect media plan. We’ve written this based on several years of experience running campaigns for ourselves and our clients as the marketing agency Switch – the sister company of BeeWits. In fact, if you want to save a lot of time learning how to do this, we’d suggest heading over to their site and getting in touch!
We’ve also created a bundle of 5 media plan templates ready for download.