For a business to be really successful, you have to do some kind of marketing – and while you might understand your business inside and out, and know exactly what kind of audience you’re speaking to, translating that into marketing can be difficult for people...
Instagram is one of the most popular social media platforms on the planet, with over 18.1% of the global population using Instagram as their primary platform (for context, Twitter has 6.1% of the global population as users, while Tiktok holds 12.8%). As a small...
Marketing is a field that is constantly in a state of flux and it’s never more obvious than when you look at the way we practice the profession today in relation to what it was like even as recently as ten years ago. Thanks to the rapidfire growth of e-commerce and...
With new social media platforms constantly emerging, it can get hard to keep up with all of the content that needs to be produced, published, and analysed. As a result, businesses and social media managers are looking for ways to centralise their social media...
When you’re planning to implement any marketing campaign, one of the most important aspects, especially if you’re running a multi-channel campaign is media planning. This is especially true in 2021, when we absolutely need to plan whatever we can put in the...
As the importance of using social media to engage with your audience continues to rise, it has become nearly impossible to find a business that does not have a profile on any social media channels. That’s why today we’re taking a look at one of the tools...