Media Planning: An Essential Guide + 9 Top Tips (Exceptional Results – updated for 2021)

What is Media planning?

When you’re planning to implement any marketing campaign, one of the most important aspects, especially if you’re running a multi-channel campaign is media planning. This is especially true in 2021, when we absolutely need to plan whatever we can put in the “planned” section in order to be able to cope with all the rest that the world throws at us.

If you get this right, you’re probably going to be very happy with the results, because getting it right is make or break.

In this article, we’ve going to guide you through 9 top tips for creating a perfect media plan. We’ve written this based on several years of experience running campaigns for ourselves and our clients as the marketing agency Switch – the sister company of BeeWits. In fact, if you want to save a lot of time learning how to do this, we’d suggest heading over to their site and getting in touch!

We’ve also created a bundle of 5 media plan templates ready for download.

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SocialPilot – does this make sense for my team? (2020 Review)


As the importance of using social media to engage with your audience continues to rise, it has become nearly impossible to find a business that does not have a profile on any social media channels. That’s why today we’re taking a look at one of the tools available to manage a social media presence – SocialPilot.

Most modern-day businesses try to build and upkeep their digital presence.

They use their social media to communicate their message and engage with their audience on multiple platforms, and sometimes even have multiple accounts. Moreover, they often leave this task to professionals or agencies who dedicate all their time to perfecting their communication for them.

(You’re probably one of these professionals/agencies yourself!)

However, managing a larger amount of social media accounts, managing to keep your inbox empty, creating content trying to stay caught up with your posting schedule, and then analyzing all the data while trying to rise above your competition ends up being is a lot of work to manage on your own.

Social media management tools have therefore become a necessity among professionals as well as businesses.

SocialPilot is an easy and intuitive tool that saves marketers money, time, and effort.

Despite being relatively new to the market, it is very popular with individual professionals as well as both startups and larger brands. It has quickly grown into a powerhouse for helping marketers connect to thousands of satisfied customers.

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Freelance Digital Marketing – The Ultimate Guide to Succeed (9+ Tips)

Freelance digital marketing

Everyone has had a moment in their career where they wonder where else they can go. Whether it’s desk-job boredom or interested in new possibilities, it’s very likely that people who have worked in a field as competitive as marketing will have days where they start looking into where else they can take their marketing career. Fortunately, there are a lot of options that are open to people who work in digital marketing. They can open their own company, specialise their skills in one aspect or field of marketing, join an agency or a startup, or break into the freelance market and become self-sufficient doing freelance digital marketing.

Regardless of what choice leads you to change careers, freelance marketing is an excellent opportunity for people who are interested in branching out of what they already understand and into a new field. The challenges of freelance work may sound insurmountable, however, in this article, we are going to explain why freelance digital marketing is a good career to look into for when your day job starts to lose its lustre.

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Loomly vs Hopper HQ – Which Instagram Scheduler Works Best?

Loomly vs Hopper HQ

With the onslaught of tools available for individuals and businesses wanting to boost their reach on Insta through an Instagram  scheduler, it has become a difficult task to differentiate between what’s worth the time and money, and what’s not. Today we’re taking a look at Loomly and Hopper HQ, two desktop-based tools that allow users the same access to most of the Instagram features without the need for a phone.

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50 Lessons Learned while building BeeWits

A few months back, Richard Muscat Azzopardi, a co-worker I knew from a previous job, approached me with an interesting proposal. Whilst setting up Switch Digital Ltd – a digital marketing agency – he ran into a few organizational problems.

Of course, as we all do, he turned online to look for a solution for his nagging issues – and was surprised to find there seemed to be no software solutions to address these problems.
As an experienced Product Manager, Richard offered me the opportunity to build a solution for these problems for Switch Digital, and of course in the process, build it for the rest of the world.

This is part of our story.

Whilst developing BeeWits, which is about to start inviting users for our Early Access program (now closed – start a trial instead!), we learned quite a few things. Here’s what we learned. The good stuff. And the times where we might have fucked up.

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