As the importance of using social media to engage with your audience continues to rise, it has become nearly impossible to find a business that does not have a profile on any social media channels. That’s why today we’re taking a look at one of the tools available to manage a social media presence – SocialPilot.

Most modern-day businesses try to build and upkeep their digital presence.

They use their social media to communicate their message and engage with their audience on multiple platforms, and sometimes even have multiple accounts. Moreover, they often leave this task to professionals or agencies who dedicate all their time to perfecting their communication for them.

(You’re probably one of these professionals/agencies yourself!)

However, managing a larger amount of social media accounts, managing to keep your inbox empty, creating content trying to stay caught up with your posting schedule, and then analyzing all the data while trying to rise above your competition ends up being is a lot of work to manage on your own.

Social media management tools have therefore become a necessity among professionals as well as businesses.

SocialPilot is an easy and intuitive tool that saves marketers money, time, and effort.

Despite being relatively new to the market, it is very popular with individual professionals as well as both startups and larger brands. It has quickly grown into a powerhouse for helping marketers connect to thousands of satisfied customers.

Summary

 socialpilot logo
PriceStarting from $8.33/month
Free TrialYes, 14 days
What We Like Good value for money
Simple dashboard, intuitive navigation
Client access
Bulk scheduling feature
Apps for Android / iOS, several browser extensions
What We Didn't Like Post to Instagram missing
Reporting lacks depth
Content curation is pretty basic
Ease of Use
Reliability
Support
Value
Overall
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What is SocialPilot?

socialpilot logo

SocialPilot is a social media scheduling, management, and analytics tool developed for social media professionals or those who handle social media marketing accounts. It helps businesses of all scales enhance the efficiency of their online marketing strategies, increases traffic and brand awareness, and ultimately helps them use their time more productively.

SocialPilot supports almost every major social media channel, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Tumblr. It allows businesses and professionals to manage over 100 social media accounts from a single portal.

socialpilot

Benefits of using Social Media Management / Scheduling Software

When you are managing multiple accounts, either as a marketing manager of a company, a digital marketing freelancer, or somebody working as an agency, your business will generally benefit from using a social media management tools in three main areas:

  • Publishing;
  • Engagement;
  • Monitoring.

These tools will save you time spent publishing content from your phone. Furthermore, they can help you streamline your interaction with your audience when dealing with messages and comments and report on your strategies without using any third-party tool.

1. Easier to manage multiple accounts on various channels

With the growing importance of social media marketing and strategies, the popularity of social media management tools has been on the rise too as well as it has become impossible for social media professionals and agencies to keep up with over a hundred of their accounts on various channels.

Therefore, it has become almost necessary for professionals to implement these social media management tools into their routine – they simply need a management platform.

2. Analyzing multi-channel campaigns

It makes the posting process more fluent, easier, and more efficient as it eliminates the need to switch between platforms and allows you to plan and post everything from one place which is a huge advantage, especially when trying to analyze the results of multi-platform campaigns.

3. Improve team collaboration

Having everything in one place also comes in hand when working in a team. When managing multiple accounts, you might have a team helping you out, which can get a little chaotic if not organized properly.

Implementing these tools into your structure will help prevent and eliminate common mistakes in shared accounts and inboxes.

4. Maintaining personalized customer experience

Handling your inbox well goes hand in hand with the importance of maintaining positive relationships with your clients. Marking relevant notes and having a history of your interactions will help you make their experience personalised and unique.

5. On track with competitors’ activity

On the other hand, apart from your clients, these tools are a great way to stay caught up with your competitors as they allow you to see everything across their major social media platforms. Social media is a great way to see what message they are sending out and how they are doing it.

SocialPilot Features

Before we continue, have a look at this short video overview of SocialPilot and how the above concerns are handled:

1. Unified platform for managing a large number of accounts

SocialPilot offers three social media management solutions for three different business scales varying in prices.

While the free trial version might be sufficient for individuals as it allows you to connect up to five accounts, the paid solutions will be a better fit for smaller businesses and agencies managing multiple social media accounts on behalf of their clients.

  1. With a single SocialPilot account, you can connect up to 100 social media accounts with a maximum of 1000 posts per day with the ‘Agency’ subscription option.
  2. With the ‘Small Team’ option, you can connect up to 50 accounts with no more than 500 total posts per day,
  3. and with the ‘Professional’’ option, you can connect up to 25 accounts with an allowance of 200 posts per day.

Planning, scheduling, and posting your social media content from a single platform is a huge time saver, and we find that the allowance provided by SocialPilot is more than sufficient.

 

2. Social Media Analytics and Reporting

SocialPilot provides a built-in analytics and reporting tool which is easy-to-read, yet complex enough to offer you enough data to analyze your social media strategies and make your work more efficient.

You are able to analyze content posted from SocialPilot as well as from any other platform. Read more about it in the ‘Reporting’ section further down.

Dashboard showing Twitter statistics

3. Social Media Calendar

The Social Media Calendar is especially important for multiple platform strategies.

It allows you to see all your scheduled social media plans in a monthly, weekly, and daily plan format across multiple accounts. You can therefore get a general or more detailed overview of your content. You can also filter to visualize content according to your groups and thus see for example only one account.

We will be discussing the calendar in some more detail later on in this user experience section of the article, also showing a number of screenshots.

 

4. Bulk scheduling

Bulk scheduling makes SocialPilot a great fit for agencies rather than just professionals managing their own accounts. It allows you to schedule a large number of posts in a bulk by uploading a CSV file containing all your posts.

There is a sample CSV file that you can download so that you can create a structure that follows the import requirements for bulk scheduling.

Importing content in bulk

Moreover, once you upload the content, it still allows you to make individual adjustments to a single item in the bulk if you need to edit them or even change the time of the scheduling.

Apart from scheduling in bulks, updates are also something you can pre-schedule. It is a perfect way to stay caught up with the frequency of your digital social presence and take advantage of your peak traffic levels.

SocialPilot also caters to different timezones, so you can always schedule your content to the prime time of different time zones.

 

5. Facebook Branding

SocialPilot offers you the option to custom choose your display brand name when posting on Facebook.

Unlike other tools, in which case it would display ‘posted by SocialPilot’, it allows you to configure your brand name and have your Facebook posts highlighted under your custom name rather than the tool’s name.

 

6. Teams, Collaboration, and Approvals

You are most likely to work with a team when managing multiple accounts.

SocialPilot allows you to enable access to different levels, assign roles to your team members, and enable or limit access only to certain accounts. The feature also allows you to share your scheduling and appoint managers to approve the content or even invite freelancers to contribute to the management or content creation of your social media accounts.

There are various roles which can be assigned to the different team members including:

  1. Admin / Owner – (the person who has created the SocialPilot account) and has full access.
  2. Manager – can manage a whole account, including approving posts, changing schedules/posts, deleting posts, etc.
  3. Content Scheduler – limited access, can add content, but cannot approve, schedule, or add posts to the queue.

The different team members can be given access to different accounts, which is great if you are working in an agency, where you have different clients assigned to different team members.

For example, you can have some team members who define the posts, then your manager can check the content and approve them for publishing where they will be added to the defined schedule.

Add team members and assign roles

7. Client Management

In today’s day and age, transparency is key to keeping a good relationship with your client. Even though most clients will not be really interested in managing day-to-day posts (that’s why they hired you in the first place), you’ll find that most of them would desire the ability to have a look at their account.

This is where Social Pilot’s client access comes into play.

Client management is a secure way for the client to access the account. It does not require your clients to share their account credentials with you.

You can log in and manage their accounts without waiting for their approval to become an admin. You can also still use your own brand name and logo when inviting them.

Access given to the client is quite granular too, e.g. you can allow a client to create posts, but not schedule them.

The list of your connected accounts is not visible to your clients so there is no need to worry about revealing too much information.

Your clients can become members of your team too. You are free to encourage them to review and monitor your posts on their accounts as well as give them access to analytics reports in the tool itself.

Invite client

 

8. Content Curation

Many social media accounts use their postings as a conduit towards their user base, sharing information from other sources, which are relevant to their audience.

This is where content curation comes into play.

This specific feature is perfect for the times when you feel uninspired and are lacking curated content. The feature allows you to search for ideas for your next content and have it in one place with shared access.

The tool has a complex algorithm that curates content from multiple sources and suggests them for scheduling. Unlike some other content tools, SocialPilot does not put a limit on the number of keywords you use when searching for content.

Curating content from external sources

 

9. RSS Feeds Automation

The RSS Feed Automation feature allows you to connect the RSS Feed URL of your own or preferred websites you want to publish through your social accounts. The tool will automatically deliver all the RSS content to your social media accounts.

If you prefer to have the content shared to your accounts at certain times, you can always handle the scheduling yourself and switch to the manual version.

This is great for those users who want to automatically publish all of their blog posts to their social media accounts.

 

10. Browser Extension

Browser extensions offered by Social Pilot make it even easier for their users to share something interesting which they have encountered.

This is especially useful for those whose social accounts include a lot of content curated from other websites. You can quickly add the current website to the content calendar.

You can use extensions for Chrome, Firefox as well as Safari to share posts from your Facebook newsfeed and Twitter timeline. In general, this feature is a well-integrated functionality allowing you to schedule content you have discovered to be published at a later time.

Below we’ve visited our site and used the Social Pilot chrome extension to add the current URL to our scheduled posts.

curating content or scheduling posts via chrome extension

11. URL Shortening

To make your content even more social media and user-friendly, SocialPilot allows you to shorten your URLs using integrations like Sniply, Rebrandly, and Bitly. You connect one of them to your SocialPilot account and the integration will automatically shorten all your URLs. You can also connect all of them and set one as default.

 

12. Native Mobile Apps

SocialPilot also offers an app developed for Android as well as iOS devices which is great for when you are on the go. You can pretty much do all of the scheduling and managing of posts for the various accounts on the app.

The App is also useful to act as a go-between between Instagram and SocialPilot.

Although the posting to Instagram feature is under development, at the time of writing of this article (September 2019), there is currently no direct posting to Instagram from SocialPilot.

Using the Android app to manage content

13. Image, GIF, Video Uploads and Canva

The service supports various formats to be added to the various calendars and accounts.

  • Images can be uploaded directly, linked via a URL, or uploaded from Dropbox
  • Videos can be uploaded direct (besides linked to from YouTube or other video streaming services as a URL)
  • GIFs can be added directly from Giphy into your posts
  • Designed with Canva – you can click the button which starts Canva and then imports the completed design directly into SocialPilot

14. Social Inbox

The Social Inbox is a feature available in the two higher tiers (Small Teams and Agency).

The Inbox essentially brings all the conversations from your various Facebook pages into one screen, preventing you from having to juggle between all of the different pages you manage to respond to messages in various pages.

You can then have a clear and easy view of messages and comments made on your posts so you can respond to engagement and messages more efficiently.

So far, this feature is available only for Facebook, but we would expect this feature to be rolled out to other SMM accounts in time.

social inbox15. Automated Publishing

Of course, once you have created and curated all of the media and publishing schedules, Social Pilot will follow the calendar you have defined and automatically publish the content on the various channels.

At any time, you can check the queue for the various account, so that you can see what’s in the content calendar for the specific channel.

In the Manage Posts section you’re able to see:

  • Queued Posts
  • Unscheduled posts
  • Errors (posts which could not be posted due to an error)
  • Delivered
  • Contributed

Check out the full feature set

Screenshots

We’ve already featured a number of screenshots from the tool. In this section, we’ll see a number of other screens as the tool is being used.

Connect a social network

Screenshot 1 – Connect a social network

 

 

Manage posts calendar

Screenshot 2 – Managing posts in the calendar

 

Update a social media account

Screenshot 3 – Update a social media account

 

Creating a post in Socialpilot

Screenshot 4 – Creating a post in Socialpilot

 

social media content calendar

Screenshot 5 – Social Media Content Calendar

 

manage groups

Screenshot 6 – Manage groups

 

User Experience / Ease of Use

Dashboard

The SocialPilot dashboard is very simple and well-structured. It does not include any unnecessary UI distractions and has been clearly designed to give you easy visibility to the most important features and metrics.

From the dashboard you can:

  • easily access each account with a single click from one place.
  • clearly see the posting history for each of your accounts.
  • get an overview of your posted content through daily usage charts.

 

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 Daily usage chart

Moreover, as both the dashboard and the content calendar are accessible to the admin, the team members, and also to the client (if enabled), who can all make their contributions too, it makes it a perfect platform for content collaboration.

Setting Post Schedules

The very first thing you do when you connect an account is to define a posting schedule. The tool gives pre-populates the schedule times based on their recommended times (for highest reach and engagement).

You can then update the schedule to your own requirements, removing specific post times, or changing as necessary.

Once the schedule has been defined, the post creation layout contains all necessary functions and is comparable to the Facebook Business Manager. You are able to share posts immediately, add them to the queue, repeat certain posts, share posts next, or schedule them for later.

The page also shows you the maximum number you are able to post per day (according to your prepaid plan option) and how many out of that you have already posted that day.

As far as content is concerned, you are able to create a post from scratch, share your saved drafts, or publish/schedule your curated content. It allows you to attach pictures, videos GIFs as well as Canva designs.Creating a post

Find Shareable Content

Content curation is one of the features that make SocialPilot unique, although when it comes to content curation (ONLY) per se, it might not be one of the best options available out there.

It is definitely a time-saver and a big help when looking for content. By typing your keywords in the search bar, you get content sorted by the time published and by its relevance.

For example, you can then specifically search “digital marketing” articles published in the last week. Of course, you can alter the criteria to the needs of your accounts and / or clients.

content curation

 

Reporting

The analytics aspect is essential for social media professionals to determine which of their strategies works the best and gain a deeper insight into their tactics, such that one can adapt accordingly.

The built-in analytics and reporting feature included in SocialPilot is available for five different channels:

  1. Twitter,
  2. Facebook,
  3. Pinterest,
  4. LinkedIn, and
  5. Google My Business.

As it supports the analytics tools built-in Twitter, Facebook, Pinterest, and LinkedIn, you still get the platform-specific data while being able to access them all from one place.

The tool provides you with a general overview of your results including Total Likes, Total Reach, Post Engagement, Page Clicks, Total Fans, and Posts Published including growth in percentage over different periods.

reporting and analytics

 

You also get data about Audience Growth, Audience Engagement, Active Fans, and Audience Demographics including the times and days they are most active, Post Performance overview including most active commenters, likers and sharers, and popular hashtags.

Moreover, SocialPilot allows you to download the whole report in PDF.

In terms of the reporting, one feature we did not like is that reporting is done on a channel by channel basis. This means, that you are able to see the data of one social media platform at a time, and would need to scroll through multiple platforms to see how each platform is doing.

Even if you wanted to send such a report of how ALL of their digital marketing is doing, you’ll have to somehow collate the various reports into one, something which the tool is not capable of.

Support and Documentation

To get in touch with the SocialPilot tech support team, you can submit a request for assistance via their website. You are offered priority support and onboarding assistance when you get started with SocialPilot if you are subscribed to the ‘Enterprise’ plan.

You do have access to a support package even when subscribed to one of the three main plans.

Also, a contextual help feature is built-in to each screen.

Contextual help

You can simply access it from any screen in the tool by clicking on the small grey question mark icon in the top right corner. It takes you to a support site that explains the feature and even shows you step by step how to use or access it or use it.

contextual help and documentation

As for the rest, you get regular assistance For the few queries we had, support was very responsive answering and resolving the “problem” which wasn’t really a problem, but a request, in a few minutes.

The whole manual is divided into many sections and covers many possible problems you might encounter when using the tool. The screenshot below shows all the possible support options available when clicking on the icon from the Connect Account section.

Integrations

To extend the functionality and make the tool even more tailored to your personal needs, you can integrate with third-parties, such as Zapier, Snip.ly, Rebrandly, Canva, Bitly, Dropbox, or Feedly.

Zapier can be used for pretty much automating anything, but it’s great to know that you can extend support to most other 3rd party apps through Zapier.

We’ve also seen how the tool integrates with URL shorteners mentioned above to “prettify” and shorten URLs.

Canva is directly integrated with the posting process, you can literally use Canva from within the tool.

 

White-Labelling

As an agency, while the social media scheduling a planner is a great feature you’ll want to offer your client, you might not be inclined to share the actual provider of the tool (in this case Social Pilot), because the client might opt to try and do it all on their own (losing you a client in the process).

With the white-label feature, you can use the tool to provide all of the services that we’ve discussed in this post but in a way that looks like it’s your own company that is providing the full service.

This includes even the app’s URL and domain, you can use your own domain on which the tool will live, and then you can use these URLs to share with your clients.

PROs (What we liked)

  • Good value for money: affordable and generally cheaper than its competitors.
  • Simple dashboard and intuitive navigation.
  • Client access – you can invite the clients to contribute their own content.
  • Account management – allows you to sort your clients or accounts to groups.
  • Great bulk scheduling feature.
  • RSS Feed integration – integrates with other website feeds to allow you to consume and schedule publications of your own or other website’s contents.
  • Responsive product team – they listen to their users and update the tool frequently.
  • Complimentary apps for Android / iOS together with browser extensions.
  • Several 3rd party integrations.

 

CONs (What we did not like)

  • Post to Instagram directly from the tool is missing; you are only able to schedule posts and get notifications.
  • Posting videos as part of the bulk import is not possible, though this might be a technical limitation.
  • The trial version is not available in some countries.
  • Reports and Analytics lacks depth, could use additional detail and potentially, reporting across social media channels.
  • Content suggested by the content curation feature can be irrelevant at times.

 

How is SocialPilot different than other social media tools?

As social media has become increasingly popular, the need for social media management tools has also risen. It has become very hard for such tools to stand out amongst all of the services available and even harder to single out a particularly good one for the users.

It has become a bit of a commodity really, where differences in features are few and far between. It’s mostly the UX that differs, and what makes or breaks the conversion from trial to paid is how much you actually “hit it off” with the tool.

For SocialPilot, the feature that makes it stand out would definitely have to be its pricing, which we will discuss in more detail below.

While for many, it is not the most important thing (and shouldn’t be), for smaller agencies or professional individuals it might be a deal-breaker.

In any case, it is always nice to see how affordable SocialPilot is compared to some of their competitors whilst still providing almost identical – if not that, then surely more than sufficient – service.

Apart from being budget-friendly, it is very easy to use and offers a fairly intuitive navigation while still being quite a complex and advanced professional tool.

It has some features that are hard to find with other providers. Their bulk scheduling and repeated posting feature, content curation feature, and scheduling other feeds’ posts for your accounts are the ones that stand out.

Pricing

socialpilot pricing

 

SocialPilot’s pricing is definitely one of its benefits as it falls into the more affordable category of social media managing tools.

Before deciding to commit to subscribing to one of the pricing options, you are free to test each of them with a 14-day free trial. There have been complaints about it not being available in all countries; SocialPilot however always suggests contacting them to make sure that everyone has access to the free trial.

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As a quick summary, they have the following options:

  • Individual (from $8.33/month)
  • Professional (from $25/month)
  • Small Team (from $41.66/month)
  • Agency ($83.33/month)
  • Enterprise

The prices are actually $10/$30/$50/$100 respectively, but you get a discount if you subscribe for an annual plan, instead of a monthly plan, which reflects in the above prices.

There is an Enterprise plan which removes any limit and also has the white-labelling option we discussed above, but the price is not available publicly. We would assume that there is an element of negotiation based on your needs for this specific plan.

If you are just starting out, there is the option to try the Individual Plan first. For $8.33/month it allows you to manage up to five accounts, publish 50 posts, and discover curated content. On the flip side, you can also get a custom plan with limits increased over any published limits with the Enterprise/‘White Label’ setup.

The cheapest pricing option, with a reasonable limit, is the ‘Professional’ plan priced at $25/mo allowing you to manage 25 of your social media accounts and post up to 200 posts per day.

At literally a $1/month per account, we find this price more than reasonable.

Being the cheapest option, this plan does not support the features of Social Inbox, Client Management, and the Concierge Setup.

The most popular option is the ‘Small Team’ plan priced at 41.66$/mo with 50 social media accounts available for you to connect, 500 posts per day, and Concierge Setup as the only one feature not available.

Again, this works out at roughly $1/month per account.

The option with the most capacity is the ‘Agency’ Plan priced at 83.33/mo with the option to connect up to 100 accounts and post 1000 posts per day. All the features are available with this plan.

Discount / Coupon Codes

Every so often the company creates special offers, discounts, or issues temporary coupon codes. If we have access to any Social Pilot coupons or discounts we will list them here.

Click here for the lowest price in June 2021

 

Testimonials

While we’ve dived quite deeply into the features of this tool, you might want to look at what some other users had to say about SocialPilot:

 

Christoper Conlan, from the agency Habooble Communications, was particularly impressed by the bulk scheduling feature.

christopher conlan from Habooble Communications

Sacha Brant who runs a digital agency has been very impressed with what she’s seen. Given that she’s tried quite a few tools out there, her positive review means the tool has really hit the spot.

Sacha brant testimonial

There are also good reviews on Capterra, such as the following from Tal Tager, a General Manager of an Ibiza Radio USA.

capterra review

Luis Ignacio a Graphic Designer also speaks highly of the tool:

social pilot testimonial

Alternatives – Top Social Media Scheduling Software 2019

If you would like to consider other options and explore what other features and price points are offered by other providers, the following alternatives might be worth looking into.

1. Loomly

Loomly

Loomly is another great option if you are specifically looking for a tool to manage all your social media accounts.

Having a content calendar as one of its features, it also allows you to have an overview of your schedule and content. Similarly to SocialPilot, it offers several price plan options varying mainly in the number of social media accounts to be connected, which makes it suitable for smaller businesses or even freelancers as well.

See our Loomly review to learn more about this tool and how it compares to other similar tools: LOOMLY VS HOPPER HQ – WHICH INSTAGRAM SCHEDULER WORKS BEST?

2. SproutSocial

sproutsocialSproutSocial is another option for a social media management tool that is a perfect fit for individual entrepreneurs, as well as growing businesses and even provides full-service to agencies.

Again, it integrates will all the major social media platforms and similarly to SocialPilot, it also helps keep all your messages across all your accounts in one place using the ‘social inbox’ feature. Features such as analytics and reporting, publishing calendar, and team collaboration are also provided by the tools.

3. Statusbrew

statusbrewStatusbrew is a social marketing, customer care, and reporting tool. It allows you to collaborate with teams on creating your content, managing your online campaigns and analysing the results by gathering your data. It includes features that help you stay in touch with your customers and build your brand around customer service. It is an easy to use software, however out of the three it is the priciest option.

4. SocialPilot vs Hootsuite

hootsuiteHootsuite has become one of the most popular tools for social media scheduling. Amongst the features, the main purpose is still to provide one unified platform to schedule your posts and manage multiple social media accounts.

Both Hootsuite and SocialPilot offer three pricing plans plus one custom plan. For the two smaller allowances and lower price, Hootsuite is slightly cheaper while SocialPilot’s limits for connected accounts is definitely higher. As the difference in price is for these two plans almost not noticeable, SocialPilot comes out as a better option.

The Business (Hootsuite) and Agency (SocialPilot) plans are different in both the number of accounts allowed and price. SocialPilot is $37 cheaper while allowing you to connect up to 100 accounts in comparison with Hootsuite’s 35 accounts allowed.

Both platforms have the space to improve with their integrations feature. While you are able to integrate with YouTube when using Hootsuite, it does not have a native integration with Pinterest, which forces you to use a third-party app like Tailwind. SocialPilot, on the other hand, needs help from Zapier when integrating with YouTube.

Hootsuite might generally be a better option for agencies and businesses as it has more professional features like social campaign template or social media certification. On the other hand, if your priority is a cheaper price, easy and intuitive dashboard, and more allowance of social media accounts, then SocialPilot is a better option.

5. SocialPilot vs Buffer

bufferBuffer has definitely built a stable position on the market for itself. Compared to SocialPilot, it has been much more popular until now and has many more customers. Considering that SocialPilot is relatively new and has to compete with an already well-established brand, it is doing quite well and has many great reviews.

Both platforms offer a free version as well as three different pricing plans. Similarly, when compared to Hootsuite, the cheapest and smallest allowance plan, the ‘Pro’ one, is more affordable than the ‘Professional’ pricing option at SocialPilot. However, the middle option is much more reasonable with SocialPilot as you pay $42 for the allowance of 50 accounts compared to $65 and only 8 accounts with Buffer.

In this case, it makes more sense to go with SocialPilot as they provide much greater value for money and their selection of features is more professional and suitable for businesses.

Frequently Asked Questions

Q: Does SocialPilot offer a free trial?

A: Yes, SocialPilot offers a free 14-day trial to each of their plans.

Q: Do I have to submit my credit card details for the free trial?

A: No, the tool does not require you to submit your credit card details before you decide to commit to one of the paid plans.

Q: What are the inclusions in the ‘Enterprise’ plan?

A: The ‘Enterprise’ plan includes all the features of the ‘Agency’ plan with white label dashboard solutions, on-boarding and training, and a larger allowance of accounts connected and posts per day.

Q: What is the best social media management tool?

A: There are many very good social media management tools. It very much depends on your needs, budget, and the size of your business, your team, or the number of your clients. SocialPilot falls more into the budget category while still providing you with more than a decent amount of features and functionality, even when managing up to a hundred accounts in teams.

Q: How much does Hootsuite cost?

A: Similarly to SocialPilot, Hootsuite offers three main plans varying in the amount of profiles allowance, amount of users as well as post scheduled per day. The plans are priced at €25/mo for the ‘Professional’ plan, €37/mo for the ‘Team’ plan, and €120/mo for their ‘Business’ plan.

 

Conclusion – Is it Worth it?

In conclusion, SocialPilot is a generally great cloud-based social media management tool with an overall performance exceeding the investment. It is on the affordable side but it definitely provides a sufficient amount of features to save your time and help you work more efficiently.

It includes an intuitive and easy-to-use dashboard and a great content calendar and content curation features. The only big downside would the lack of posting to Instagram directly from the tool. Beyond that, there were only minor details that were lacking from the tool.

It is definitely worth subscribing to, whether you are a professional individual posting to a couple of social media accounts or an agency managing a larger number of accounts.

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